Feel Free to Pin & Share: The Deco & Bloom Team

Feel Free to Pin & Share: The Deco & Bloom Team

Recent years have seen a massive resurgence of public interest in hand-crafted and designed furnishings for the home. Due to this trend, hundreds of shops have popped up all over the internet, offering handmade goods and furniture in a variety of price ranges and styles. Enter Moderncre8ve, their bold designs, use of reclaimed material and focus on the production of high quality, unique pieces is making them one of the rising stars in this growing industry. Recently we had the pleasure of sitting down to discuss his company, mid-century modern decor, and his personal philosophy on customer service with Moderncre8ve founder Rob William.

 

Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

 
Hi Rob, thank you for taking the time to speak with us and our readers today. Please tell us a little bit about your background and Moderncre8ve?
 

I grew up in a small town in Stowe Vermont and come from a “DIY” family; whatever we needed my family would build including our own home!

We weren’t really allowed to watch TV, and this was before the internet so my brother, sister, and I spent most of our time playing in the woods and building things, mostly rickety tree forts.

I went on to have a career in music production but retired in 2012 after a hand injury.

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve


With your initial background in music, what triggered your want for a more hands on career?
 

My main motivation for wanting to change careers was having more flexibility in my schedule to be home with my kids.

I had kind of reached a burn out point where, creatively, I  wasn’t happy making music anymore.

Making furniture was something I had put on the back burner since i was younger, and once I had made a few pieces for our home I was hooked.

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve


Since leaving the music industry you’ve transitioned into a full time furniture maker and business owner. What do you think has been the most essential point in building awareness for your brand? 
 
I think the most important element to having a brand is to do something unique. Understanding the marketplace and what areas of that marketplace are crowded and over-saturated is paramount.
 
In my experience, doing something totally different will organically draw new customers to you. I also think you have to put the effort in when it comes to social media and give people an insight into your process; many of them are genuinely interested in where things come from and how they are made.
 
I try to break up my social media posts between video, product shots and build/process shots. I try to avoid overly manicured feeds that look too “perfect” and never, ever come off as “spammy” or “salesly”.
 
If someone wants to purchase something they will find a way to ask you for it!
 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

 
Your company specializes in Midcentury Modern Hardwood Furniture. What initially drew you to the design aesthetics of Midcentury Modern?
 
I’ve always been moved by Midcentury and modern furniture.
 
 
Furniture, like other artistic mediums, should strike a chord within you.
 
 
Design wise, I think it’s the timeless nature, and clean simplistic visual language of midcentury that has always drawn me in.
 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

 
Where do you find the inspiration for the individual furniture designs that you produce?

Honestly, most of my best design have come from necessity, furnishing my own home.

We have a larger, 7000sf home that has been an empty canvas of sorts, and my wife has pretty much let me have free reign.

Other products have come from understanding what is lacking in the marketplace and trying to fill that void with something well designed and beautiful.

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve


You source your lumber from Amish Country. Why is it important to your company to locally source the materials for your products?

With most of our products being made from wood and metal, we work very closely with our suppliers who run small business just like us – it feels great to help smaller businesses.

They understand what we need, and when and if something goes wrong they are always there to help us resolve it.

Our lumber supplier is a smaller operation and the owner recently came with his family to help load lumber himself into our shop.

It was a nice touch that a larger business would never even consider doing.

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

What inspired your philosophy of providing a hands on customer service experience to the patrons of your own shop?
 
We asked ourselves what kind of company do we want to be?
 
We are consumers like everyone else, and have dealt with some amazing companies who have gone above and beyond, and horrible companies as well (umm cable companies!)
 
I think having integrity and being honest about everything you do always shows and goes a very long way in the google age, plus you rest easier at night!
 
Since we are artists, we want our customers to truly love the pieces they buy and there is that relationship of having a love affair with the things you create and wanting them to go to homes where they will be loved and appreciated.
 
Customers can always tell when there is love in what you do.
 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

 
You show a lot of concern and respect for what your customers think of you and your products. What has the customer response been like to your products?


Our customer response has been amazing and really sustains us through our busy periods… keeping our morale up when we are deep in the trenches working through busy months of orders.

Having great feedback is one of the most rewarding parts of what we do.

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

Looking forward to the next 5 or 10 years, what can we expect to see from Moderncre8ve?

We plan on distilling some of our existing lineup(s) while finding new avenues to explore original designs.

We’ve never wanted to have a huge company and prefer to stay “just busy enough” so that we still have time to experiment with new designs which is our real passion.

Eventually we would love to pass the business down to our children and work alongside them. 

 
Photo Courtesy of Modern Cre8ve

Photo Courtesy of Moderncre8ve

 

Thanks again to Rob William of Moderncre8ve for speaking with us today. To learn more about Rob, or his marvelous mid-century modern decor, please visit his site.

 

Feel Free to Pin & Share: The Deco & Bloom Team

Feel Free to Pin & Share: The Deco & Bloom Team