Blogging is a tough gig. Between Maintaining a presence on social media, constantly generating new content, finding strategies to monetize, and generating enough traffic to grow your brand, most people never really make it past the “blogging as a hobby” phase. Enter Collette Osuna, the hardworking, decor loving dynamo who is set to take over the world of lifestyle blogging, one project at a time. Recently Collette generously took time out of her larger than life schedule to have a chat with the Deco & Bloom Team about blogging, her aspirations, and her fabulous new project, Everything Home Magazine.
Behind the Blog: Spindle and Rye & Collette Osuna
Collette, thank you for joining us for our behind the blog segment on Deco & Bloom! Writing and Online Journalism is such a long term commitment of your time, what originally inspired you to get into the business of blogging?
I stumbled into blogging a few years ago and became instantly addicted to the platform! I penned a fashion blog and was really fortunate to have met some really great friends through blogging. I had amazing opportunities come my way such as working with the MTV Blog as well as partnerships with companies such as OPI , Karina Dresses, Kranichs Jewelry and Shabby Apple.
It is amazing that you started out just dabbling as a fashion blogger and just a few short years later have a notable Home Decor Blog and a ton of projects on the way! On your main blog Spindle and Rye your tagline is “Nesting in our perfectly imperfect home,” How did you come up with the idea for Spindle and Rye and what aspects of your own life are reflected in your blog?
My blog Spindle & Rye truly is a “home away from home” for me. I’ve spent countless hours customizing my blog template to make it an appealing, cozy, welcoming place not only for me, but for my readers. I’m comfortable spending time there. It’s a place for me to express not only my design style, but fun recipes and helpful product reviews. My tagline is a direct reflection of me and my home. We are sometimes persuaded by the media and social media arenas to compare ourselves and our homes to others. ‘Nesting in our perfectly imperfect home’ is a solid reminder to love the space you’re in, it might not be perfect for others, but it can be perfect for you.
My blog title makes me smile each time I read it. I wanted to keep it simple yet meaningful. I’ve always been drawn to antique spindles and have a never ending love for rye bread. That’s it, short and sweet!
Your Passion for blogging, and specifically Spindle and Rye is so inspiring to young bloggers. You are also a resident blogger with our friends at Painted Fox Treasures, how did that relationship come about and what do you feel has been the biggest benefit of working with the Painted Fox Family?
I am, like most people, a huge Painted Fox fan! Our relationship was born on Instagram over a year ago when I discovered their online store and immediately “friended” their account. Of course, I stalked each and every single photo they posted because every item was a piece I would love to have in my own home.
One thing led to another over time, and I was asked to be a part of their Summer Favorites Collection this past year. I hand selected some of my favorite Painted Fox items and showcased each piece in my own home. Every item featured was on sale for a two week period and the sale was an amazing success!
We recently partnered up again and launched the At Home with Collette Osuna Design Series, where again I am showcasing Painted Fox items in my own home and helping others learn how to style their Painted Fox favorites. The fun part of this series? I am only featuring NEW items to the Painted Fox store!
I have been quoted numerous times giving advice to others saying “only partner with those companies you believe in.” Painted Fox is one of those amazing companies for me. Christine & Jen are two of the hardest working women I know and I’m so fortunate for the amazing opportunities they have afforded me. The biggest benefit of working with Painted Fox is not only gaining a business relationship that I couldn’t be more proud of, but the friendship and encouragement they have shown me since since the start.
As if you weren’t doing enough with both Spindle & Rye and Blogging on Painted Fox, now, you are also undertaking a larger project with several other bloggers called Everything Home Magazine. Tell us a little bit about Everything Home and your goals for the magazine.
Everything Home Magazine was born from the idea of lifting up others with encouragement and support. I have always believed that a light is bright enough to shine on many, not just one. Everything Home Magazine is a digital monthly home decor (and more) magazine written by your favorite bloggers and Instagram friends. Each month we will bring you new ideas for home decor, do-it-yourself projects, recipes, photo tips, latest trends, and much more!
There is no subscription fee required to enjoy Everything Home Magazine and our first issue will launch November 1st! Everything Home Magazine is for everyone, because it is about everyone. We have opened up the opportunities for everyone to get involved and be featured in the magazine by using inpidual column hashtags. Readers are encouraged to hashtag their photos for a chance at a possible feature, not only in the magazine, but on our Instagram and Facebook pages. Not only will readers be featured, but we are also showcasing small business makers and advertisers for additional exposure. Daraka McCrackin is not only my best friend, but she is my co Editor.
I am so fortunate to have such an amazing team of talented Instagram friends and bloggers joining me on this exciting journey! Daraka McCrackin, Chloe Wisner, Kelly Fellin, Jenna Gentry, Jill Parks, Brooke Christen, Ashley Broviak, Prudy Blank, Wendy Durnwald, Deborah Sommerlot, Allison Meece, Annie Anderson, Lauren Ashworth, Oscar Bravo, Amber Archer, Keila Cedono & Loren Miller.
Wow, on Everything Home Magazine you are working with a ton of amazing people how do you think having so many different personalities and styles will benefit the readers of the magazine?
We have a great team of several different personalities each with their own unique niche. The magazine will feature everything from DIY projects, pets, recycled items, antiques, recipes, small business makers, tablescapes and so much more!
What is the main difference in the type of content the users are going to find in Everything Home Magazine vs what we know and love from Spindle & Rye or the Painted Fox blog?
The magazine is comprised of several different sections and specific columns within each. There will be an abundance of content on several different topics that will appeal to everyone, from the first time home buyer in need of decor ideas, to the seasoned cook wanting to master new recipes. Each columnist will write their articles in their own unique voice showcasing projects and items we can all use in our own daily lives and homes. We have so much to share with our readers, we simply cannot wait for our November 1st launch! Be sure to visit our Everything Home Magazine website to sign up for magazine updates via email so you don’t miss a thing!
Everything Home Sounds amazing, we can’t for it to come out! Collette, with so much going on in your life how do you balance having three major projects and a healthy family and social life?
I am so fortunate to have such a supportive family! I do not work outside of the home so Spindle & Rye, Everything Home, and Painted Fox are my full time jobs. My fiance is a business owner himself and understands the need for the the daily long hours I put into each project I’m involved in. I’m definitely a perfectionist and take great pride in my work ethic and my “go getter” attitude. My children both live at home, (22 and 19) and are pretty self sufficient, living their own college lives. Of course, I still do laundry, make dinners and pack lunches no matter how old they get. I love doing that as their Mom! I think the key to juggling family life and business projects is to be well organized. I’m a list maker and have that skill perfected
Well, we all certainly recognize that “go-getter” spark within you as well! As a woman with so much on her plate already, where do you see yourself within the blogging and business communities over the next 5 years?
My hope for any project that I am involved in is that I can see its continued growth and success over the upcoming years. Through my Spindle & Rye blog I have been blessed to work with Painted Fox, The Home Depot Fall Style Challenge and several other partnerships.
I hope to continue the growth of my blog and develop even more lasting relationships. I look forward to future ongoing collaborations with Painted Fox because they truly have made me feel like a special part of the “Painted Fox Family”.
Everything Home Magazine is very near and dear to my heart, as I always have and always will do everything in my power to uplift and encourage others and expose them to as many available opportunities as possible. I have huge dreams for this magazine and envision it’s success soaring to heights that I cannot even imagine!
A very special friend once told me, “above all, be a kind person.” I live by these words and believe in their true meaning of how to treat others. They resonate in me each and everyday when I wake up and I’m able to spend my days doing what I love.
Thanks again to Collette Osuna for sitting down with us today, anyone looking to check out her latest projects may visit her home and living blog Spindle & Rye at www.SpindleandRye.com, her collaborative design series with Painted Fox Treasures at www.paintedfoxtreasures.com/blogs/pft-blog, and visit her Newest Exciting Project Everything Home Magazine at www.EverythingHomeMagazine.com.